The program uses the independent and exclusive network of MYOWBU operators and MYOWBU sellers to deliver Nescafe at the right taste to consumers. In line with the concept, the target group is all teenagers and above (legally permitted to work) in urban and small towns in socio economic groups C, D & E. In all countries in Central and West Africa Region, street operation is not new and has been existing for a long time in the form of the push cart vending business. The New elements in MYOWBU are Proven Business model, lots of MYOWBU operators or entrepreneurs and an aggressive penetration and distribution plan.
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