15.09.25
Exclusive challenge for youth based in Italy.
🎯 Challenge Objective:
The Nestlé Group contest "Il Buono Che Ti Premia" began in 2016 to celebrate Nestlé's 150 years in Italy. Each year, the contest aims to strengthen brand association with Nestlé's corporate identity and stimulate consumer interest and participation by offering appealing prizes. This initiative works by featuring dedicated spaces and extra displays in supermarkets across the country. After 10 years, it has become a recognized event for both trade and shoppers. The success of the initiative is attributed to the clarity and ease of participation, along with the attractiveness of the prizes offered.
We are looking for new ways to amplify this yearly contest and bring even more impact to Italian households. Your task is to come up with innovative ideas on how "Il Buono Che Ti Premia" can be more impactful than ever. You will work with a fictional budget of EUR 140,000 to bring your ideas to life. Share your best proposals to participate in this amazing challenge!
🏆 Challenge Reward:
- Exclusive "Day in the Life" at Nestlé Italy offices in Assago
- Pitching of projects in front of leadership teams and HR
- Mentorship sessions to prepare for the main pitching event
- Go home with an amazing gift box full of iconic Nestlé products
- Recognition in the form of a digital certificate
✅Eligibility Criteria:
- Applicants must accept the terms and conditions linked to the challenge
- Applicants must be enrolled in an university in Italy
- Applicants can apply with their projects in teams up to 5 members
