Unleashed Program

Unleashed powered by Nestlé Purina is the landmark petcare specific accelerator in Europe & Middle-East. It is now expanding to Australia, New Zealand and Japan. The most creative and disruptive pet care start-ups apply to Unleashed. Our mission is to support start-up innovation and disruptors in the pet tech and pet care industry, aiming to bring sustainable, advanced and personalized nutrition, health and wellness, services as well as new digital solutions to our beloved pets and their parents. We accelerate up to 9 start-ups per year. Each start-up selected into Unleashed will have a carefully selected team of Purina experts to accelerate their growth through a structured 20 week programme, working on a value exchange project that is funded up to CHF 50,000.