Thinking out of the Box - Fitness Challenge 2025

How might Nestlé disrupt the Fitness brand storytelling to stand out in the market?

(exclusive event)

🎯 Challenge Objective:

The Fitness Brand competes in two markets within the Breakfast category: Adult Bars and Cereals. We are looking for bold and innovative ideas leveraging Storytelling to become a significant differentiating element for our brand.

🏆 Challenge Reward:

• Immersion day at Nestlé Italy.
• Mentoring and networking session
• Gift box with Nesté products

✅Eligibility Criteria:

• Applicants must accept the terms and conditions linked to the challenge.
• Applicants must be master students enlisted in participating universities and based in Italy.
• For the other criterias, please refer to our terms and conditions.